Uncommon Sense:
identifying connections in a complex world
Uncommon Sense is a platform for connective thinking in a complex, changing world.
Our monthly newsletter spans politics, economics, technology, culture and psychology to help explain why things are happening in the world, not just what is happening. It’s for people who value context, judgement and clarity in a fragmented world.
We also help organisations and businesses apply connective thinking, to help them overcome their challenges.
The problem
The modern world is fast-moving, interconnected and often difficult to read clearly.
Events are reported in isolation, and commentary rewards speed and certainty, with explanations arriving in neat compartments.
But the forces that shape our lives today don’t operate separately: they connect and overlap, reinforcing one another, with their interrelationship only becoming apparent over time.
Uncommon Sense connects all the things we usually consider in isolation, to create greater context and understanding.
£10 per month
Founder subscription
An in-depth monthly briefing connecting politics, economics, technology, culture and power.
Clear, structured thinking without partisan spin.
Direct access to the same core insight read by decision-makers.
For individuals who want to think more clearly about the world.
£250 per month
Corporate subscription
An in-depth monthly strategic briefing.
Permission for internal distribution within your organisation.
Insight designed to inform strategy, risk assessment and long-term planning.
Built for leadership teams operating in complexity.